It is easy to be tempted to choose one particular photo per subject. But if you do so, then your super client will not see a clear line. What are you trying to say? You don’t jump around in style when you’re writing a good text, so why do so with images? Make sure you have one line with a clear goal.
So think about a photo plan, step by step, which makes you choose a fitting image, that enhances your business communication and tells your story in a clear way. It is also important to think about functionality, composition, and esthetics. A professional will have a trained eye, so make sure to make use of that!