The most important thing a logo and corporate identity contribute to is a professional look and feel. Which ambitious business owner doesn’t want that? But only appearing serious and driven doesn’t lead you to ultimate success. You also have to attract the right customers, create clarity, and feel proud. A logo can tell your story in one glance and make it clear to your potential clients that they are in the right place. They will see that you are serious, have experience, and deliver quality, by your professionally designed logo that fits in the present.
Knowing who your target audience is, is important for all facets of your business, so also if you want a logo that works for you. Colors, shapes, fonts, and atmosphere all contribute to speaking to the right target audience. If they immediately recognize themselves in your visual identity (your logo translated into your corporate identity, and your corporate identity translated into your material) then you will be able to hold their attention longer and have a better chance at selling your service or product. By making them enthusiastic about what they see, you have a strong card in your hands: an emotional connection!