Someone who reads a text goes through a lot, often more than you think. A good text reaches its goal: it informs, incites emotions, makes someone think, or calls to action. The writer of a text should, to reach that goal, remember a few things: what is the goal of the text? Who is my target audience? What is this text for (a website, article, press release, or brochure)? A text shouldn’t be too long or too short. And a text should be SEO friendly.