In 1999, Lisa finished her college education in Corporate Presentation, with a specialization in graphic design, at the Hogeschool Holland. She continues to combine the three most important pillars: marketing, communication, and design. She is a designer who focusses on the result and has a strong commercial approach. After her education, she worked at a wholesaler in promotional gifts and, after that, for many years in photography, which she still loves. She likes to combine her graphic designs with photography in print and web design. She uses her synesthesia (seeing colors and shapes when you hear words and hear names) for a fitting and professional business identity for clients.
- Bursting with ideas
NORA AND LISA AS A TEAM
Nora and Lisa always wanted to start a little shop together, preferably under the stairs. They sold drawings and plastic bags to their parents for 10 cents apiece. Later, they learned a lot from those parents by working at their photo agency. There, they learned everything about the freedom and responsibilities that come with owning your own company.
In 2002, they started their own foundation, Stichting Smiles, that made them realize what a good team they are. They thoroughly enjoy working together and complement each other well. Lisa is more of a feelings person and Nora is more pragmatic. At Sure Connection, they also complement each other well, now with words and images. With their combined knowledge, way of working, and motivation, they want to help their clients with a strong story and to attract more clients themselves.
Nora completed Culture & Management at Hogeschool Holland in 1996. Organization and planning played large roles. She chose the specialization film festivals and did a 4-month internship at the London Film Festival. During her long career at a photo agency, she gained a lot of commercial experience.
Within her own foundation, which she and her sister started in 2002, she works on the organization and events, communication and fundraising.
As the eldest of two daughters with an American father and Dutch mother, she learned American from birth. It is her father tongue, just like Dutch is her mother tongue. With her love for language, and being raised bilingual, Nora is a very natural and competent translator.